Privacy policy

 

Privacy Policy and Cookie Policy

Last updated: February 2026

This Privacy Policy explains how Dynamic Distribution Group Ltd collects, uses, stores and protects your personal data when you use the BOGS® Footwear UK and EU websites.

Who We Are

Dynamic Distribution Group Ltd, the authorised distributor of BOGS® footwear in the UK and EU, operates the BOGS® Footwear UK and EU websites.

Company number: 16055571
Registered address: Strawberry Fields Digital Hub, Euxton Lane, Chorley, Lancashire, PR7 1PS, United Kingdom
Email: hello@bogsfootwear-uk.com / hello@bogsfootwear-eu.com

We are the data controller for personal data collected through our websites.

We are registered with the Information Commissioner’s Office (ICO) under the UK Data Protection Act 2018.

What Data We Collect

Personal data means any information about an individual from which that person can be identified.

We may collect, use, store and transfer the following types of personal data:

  • Identity Data, including your name.
  • Contact Data, including your email address, billing address and delivery address.
  • Transaction Data, including order details, payment details and purchase history.
  • Technical Data, including your IP address, device type, browser type and login data.
  • Usage Data, including information about how you interact with our website and products.
  • Marketing and Communications Data, including your marketing preferences where you have opted in.

How We Collect Your Data

We collect personal data in the following ways:

  • Direct interactions: you may provide personal data when you place an order through our Shopify website, create an account, subscribe to our email list, request a return, or contact us by email, phone or social media.
  • Automated technologies and interactions: when you browse our website, we may automatically collect limited Technical Data, such as your IP address, device type and browsing activity, using cookies and similar technologies.
  • Third-party services: we may receive limited personal data from service providers who help us operate our website, process payments, send emails, manage reviews, manage returns, or deliver orders.

Why We Collect Your Data

We collect and use your personal data for the following purposes:

  • To process orders and payments.
  • To deliver products to you.
  • To manage returns, exchanges and refunds.
  • To provide customer service.
  • To send order updates and service messages.
  • To send marketing communications where you have opted in.
  • To invite customers to leave product or service reviews.
  • To improve our website performance and customer experience.
  • To help prevent fraud and maintain website security.
  • To comply with legal, accounting and tax obligations.

Legal Basis for Processing

The law requires us to have a legal basis for collecting and using your personal data. We rely on the following legal bases:

  • Performance of a contract: for example, to process your order, take payment, deliver your goods, manage returns and provide customer service.
  • Consent: for example, where you opt in to receive email marketing or consent to non-essential cookies.
  • Legitimate interests: for example, to improve our website, prevent fraud, respond to customer queries, invite product reviews and understand customer experience.
  • Legal obligation: for example, where we need to keep records for tax, accounting, legal or regulatory purposes.

Where we rely on consent, you can withdraw your consent at any time.

Sharing Your Data

We only share your data with trusted third parties where this is necessary to operate our business, deliver your order, provide customer service, or support your chosen preferences.

This may include:

  • Shopify, which provides our website platform, hosting and checkout services.
  • Shopify Payments, PayPal, Klarna and other payment providers used to process payments securely.
  • Fulfilment and logistics partners, including warehouses, couriers and delivery partners.
  • Returns platforms used to manage return and exchange requests.
  • Email marketing platforms, such as Klaviyo, where you have opted in to receive marketing emails.
  • Review platforms, such as Reviews.io, where we invite customers to leave a review.
  • Analytics and advertising platforms, where used and where required consent has been given.
  • Professional advisers, regulators, insurers, accountants or legal advisers where necessary.

We do not sell your personal data.

All third parties we work with are required to protect your personal data and only process it where necessary.

Customer Reviews

Following a purchase, we may invite customers to leave a review of their experience or the products they have purchased.

These review invitations help us improve our products and services and provide transparency for future customers.

Review invitations are sent using a third-party review platform, Reviews.io, which acts as a data processor on our behalf.

Only the information necessary to request and publish a review, such as your name, email address and order details, is shared.

Review invitations are sent on the basis of our legitimate interests. You may opt out of receiving review invitations at any time using the unsubscribe link provided in the email.

International Data Transfers

We do not directly transfer or store personal data outside the UK or EU ourselves.

Some of our service providers, including Shopify and Klaviyo, may process limited personal data on secure servers located in the United States or other jurisdictions.

Where this happens, those transfers are protected using approved safeguards, such as:

  • Adequacy decisions, where the destination country provides an equivalent level of data protection.
  • Standard Contractual Clauses (SCCs) approved by the UK Government or European Commission.
  • Other legally recognised transfer safeguards where applicable.

These measures help ensure that your personal data receives an appropriate level of protection.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including to satisfy legal, accounting, tax or reporting requirements.

For example, we typically keep order and customer service records for up to 6 years from the point you last made a purchase from our website, in line with tax and business record-keeping requirements.

Retention periods may vary depending on the nature of the data and legal requirements. When data is no longer needed, we securely delete or anonymise it.

Data Security

We maintain appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse or disclosure.

While we take these steps seriously, no online service can be completely secure, and we encourage you to take care when sharing information online.

We will notify you and any relevant regulator of a personal data breach where we are legally required to do so.

Your Rights

Under the UK GDPR and EU GDPR, you may have the following rights:

  • The right to access your personal data.
  • The right to request correction of inaccurate personal data.
  • The right to request deletion of your personal data.
  • The right to withdraw consent where processing is based on consent.
  • The right to object to certain types of processing.
  • The right to request restriction of processing.
  • The right to request data portability.

To exercise any of these rights, please email:

hello@bogsfootwear-uk.com or hello@bogsfootwear-eu.com

It may not always be possible to comply with your request. If this is the case, we will explain why.

If you are not satisfied with how we handle your request, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

If you are based in the EU, you may also lodge a complaint with your local data protection authority.

Cookies

We use cookies and similar technologies to help our website work properly, understand how visitors use our site and improve your shopping experience.

A cookie is a small file placed on your device when you visit a website.

We may use the following types of cookies:

  • Essential Cookies: necessary for the website to function, such as shopping cart, checkout and security cookies.
  • Performance Cookies: help us understand how visitors use our website, such as analytics cookies.
  • Functionality Cookies: allow us to remember preferences, such as region, language or account settings.
  • Marketing Cookies: may be used to support personalised advertising, retargeting or marketing measurement.

Essential cookies are required for the website to work properly.

For non-essential cookies, we will request your consent where required. You can manage or disable cookies through your browser settings, although this may affect how the website performs.

For more information about Shopify’s cookies, please see Shopify’s Cookie Policy.

Marketing Communications

Where you have opted in, we may send you marketing emails about BOGS® products, offers, news and updates.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any marketing email or by contacting us.

We will not send you marketing emails unless you have opted in or where we are otherwise legally allowed to do so.

Children’s Privacy

Our website is not intended for children under 16, and we do not knowingly collect personal data from children under 16.

If you believe we have collected such data in error, please contact us so we can delete it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal obligations or operational requirements.

When we make changes, we will post the updated version on this website and revise the “Last updated” date above.

Where required by law, we will inform you of significant changes and, where necessary, seek your consent.

Contact Us

For any questions about this policy or your personal data, please contact us at:
UK enquiries: hello@bogsfootwear-uk.com
EU enquiries: hello@bogsfootwear-eu.com
Phone / WhatsApp: +44 (0) 7516 885292
Registered office: Strawberry Fields Digital Hub, Euxton Lane, Chorley, Lancashire, PR7 1PS, United Kingdom